KLIV, the frenetic all-news outlet tucked way back at 1590 AM is about to dump its format (where have we heard this before?); a lot of people in the South Bay are aghast at all this, but welcome to corporate broadcasting, people.
I'll give credit to Robert S. Kieve, President of Empire Broadcasting, which owns KLIV, for at least being frank:
Here's his statement:
Within a few weeks, KLIV will be changing its format. The high expenses of running a news station and declining ad revenues have become too great.
Indeed, in the 30 years that KLIV has been a local news station, it has never made a profit; it has lost money every year. 2015 was the worst year in our history.
We’ll retain many features that have made KLIV distinctive – Carl Guardino’s weekly programs, our traffic reports, the voice of John McLeod, Phil Cosentino’s Produce Reports, commentaries about local issues by local community issues, speakers from the San Jose Rotary Club and from the Commonwealth Club. And yes, the “Secret Sound.”
In place of local newscasts, we’ll play the best country music of the 80’s and 90’s.
We will miss our small news staff, especially its leader, George Sampson. They’ve done a wonderful job.
We hope that you can view this change with sympathy – and that you give our new format a fair listen. Although the changes are still weeks away, we wanted you to know about our plans.
So, at least he's honest and up front. That doesn't make him an angel but, hey, they're losing money, what to do? They don't spit out mass bullshit like the Cloud Company.
I HAVE A QUESTION.
Maybe I'm being naive, but you would think that deep in the heart of CASH country--Silicon Valley; where mega-rich companies like Google and Facebook offer free, home-cooked meals as part of the daily lunch; provide the benefits to their staff that would be the envy of a Dubai sheik; that someone, some company, some BIG entity, would step to the plate and preserve this local broadcast treasure, again, maybe I'm being severely naive.
The idea that a part of the world so connected; literally and figuratively; could be devoid of 24/7 radio broadcast news, even in this environment, seems crazy to me, ludicrous, really.
supposedly going country; I'm going out on a limb and say someone steps up to the plate and places a life preserver out to Empire. Long odds? Sure, but important people read this site and have the financial wherewithal to hammer out deals.
So, stay tuned.
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