It's a decision that still haunts the CBS-SF suits; based on the regular e-mail I get, literally hundreds of viewers never forgave PIX and to this day, refuse to watch in the morning.
Kessler, who is now out of TV and is a financial advisor in upstate NY, had this reaction about the latest PIX transaction--as usual, he didn't pull any punches.
"You come into a job hoping you’ll make a difference. If it doesn’t happen, sometimes it’s your fault. Sometimes it’s not. I hope Frank doesn’t take it personally.
When I left (shown the door), I was given an analogy. They told me: “our ratings are on the curb right now, what do we have to lose by stepping off?”
Shame to see they’re still in the gutter. It’s not you, Frank."