You want to know why you see so, so, so, many weather teases and weather reports on KTVU's "10 O'clock News?" So much, to the point of insulting viewers with useless plugs and repeated teases? Because management is pushing it. You can't have a "Weather Authority" without talking about weather and damn if FOX doesn't want to push weather because it's right there, cheap and inexpensive programming
Moreover, Fox thinks you're stupid. They don't have respect for the viewer. How can they have respect for the viewer when they don't even respect their news people in Oakland?
So, with El Nino apparently affecting the weather and providing temporary relief for the state, now they have an excuse for their hundred weather reports an hour. (Or so it seems) But when news managers artificially push stories (even when there's no story) there's a problem. A rainmaker, if you will.
The "Weather Authority" gimmick is just that, a gimmick. Its fake passion has no pulse. Its cheerleader, Bill Martin, and other assorted weather chirpers, should know better.
I have it on Authority.
*More weather: Notice how conveniently weather anchors here always seem to say, lately, "...the rain will pour right before the morning/evening commute?" I'm sure it's just a coincidence that's right near morning show time.
*Younger people aren't just dumping newspapers, they're 86ing TV and getting news from the Internet ...hence, local TV News acting ever more STOOPID.
*KPIX could show some ingenuity --they could film one of their pregnant anchors during labor and induce a live shot of birth. I was kidding but I wouldn't rule it out. It beats most of their other content.