CBS Corporate in Manhattan is planning major cuts in its radio division--we reported it here--and there's a great degree as to reasons why.
CBS Radio, as part of the overall various divisions of the company pie, is a profitable part of the division and is worth about $9 billion --a sale of certain radio stations(which has been rumored for months and included this god-awful possibility) would enable the company to both withstand either money-losing divisions or enhance less profitable entities (like magazines and other publications)
It is also known that CBS Chairman, Les Moonves, wants to dump several radio outlets and has only hesitated from direct action because his confidants have urged him to hold out because of present market conditions.
Widespread cuts will affect the entire radio division including stations in NY, LA, and specifically, I'm told, San Francisco.
Who would be affected? More senior staff than you would expect. Everyone, potentially, in all departments, including both Sales, Promotions, and On-Air. A secret "black book" that contains individual names and departments where potential cuts exists for each market, SF included.
My spy, who has access to the book, has said potential cuts of Bay Area personnel, "would astound you" (me), although the spy himself couldn't tell me just yet out of a confidence clause. The source indicated that several "prominent" on-air positions were on the list.
The cuts are to take place, "sooner rather than later." We'll keep you posted.