Tuesday, August 4, 2015
Tony Bruno: 'Game Changer'
*95.7 FM 'The Game' continues to struggle ...especially in the key morning drive (5-9 AM) ; despite repeated new morning shows and experiments, Entercom's FM All-Sports outlet is lagging behind its own projections.
*Enter popular and talented Tony Bruno--I've learned through the grapevine that Bruno was contacted by a key Entercom (which owns The Game) exec out of its corporate SF office making initial contact. It's not known what was discussed but put two and two together.
*Bruno already does a weekly half-hour spot with Damon Bruce. It's funny, smart, edgy, and often controversial --in a good way. It's one of the most compelling thirty minutes of content in local radio.
*Bruno, out of Philadelphia, is a very special, ultra-talented personality but who is deemed difficult to work for. Often times, good people fit that description --Bruno is not alone. But he would need to change his professional MO otherwise he'll forever be stuck here.
*The Game has a new PD--his first project is well-known in local broadcast circles: Get rid of these guys. Because they're a disaster. Enter Bruno. Maybe.
*Game Changer: Again, Bruno comes with baggage but a "Bruno In The Morning" would rearrange the ratings deck for 95.7 FM. Bruno is expensive too (try about $300K a year and 3 years guaranteed --just for an example) but good people are expensive.
*Bruno loves the Bay Area and would probably JUMP at a chance to host his very own show but there is one significant problem (among a few others): Bruno's mother is 91 and lives in Philly. Bruno is thought to be against moving to another city while his mother lives out her sunset years. Then again, that's why you talk and negotiate--anything is possible.
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