So, yeah, it's pretty official now: We're in a drought. It's pretty severe. And we're now heading into Summer where when it gets hotter and water consumption is higher and will only make matters worse. The weather, outside a few sprinkle hiccups, has been consistent: dry. There's no surprise spring storms on the horizon. The weather people are repeating themselves again which has become a rather ridiculous sport here. Even though it may fill time the repetitious, constant same-old-story "forecasts" bores the heck out of viewers who don't pay attention anymore because they're simply used to it.
Here's a radical idea: why not, weather meteorologists, take a detour from the excess nothingness of your usual reports. Get the "weather vans" out into the field. Talk to water people. Interview some climatologists and ask about El Nina, El Nino, La Nina, Nina Winga, whatever. In other words, don't stick to the playbook. How many times does one hear this: "Coastal fog in the morning; it'll break away further inland; sunshine away from the coast." That's your forecast even without a drought during the Bay Area Summer. I love it when there's a chance of a 'disturbance which at most provides heavy mist and most of our weather people go ga-ga. It's not only foolish, it wreaks of desperation. WE HAVE NO WEATHER!
Be creative, weather people. Like I said, do your forecasts because we all know that God forbid, a newscast devoid of a weather report is akin to wiping away the inevitable live shot from the Walnut Creek fountain interviewing kids eating ice cream cones during the first heat wave.
We're not talking radical ideas here just a break from the local TV News minutiae --it's a complete waste of time. I watch Steve Paulson on KTVU because he gives me honesty and creativity. He takes his viewers seriously and doesn't dumb down the idea that the weather isn't changing anytime soon. Same deal with Paul Deanno at KPIX and Christina Loren at KNTV both of whom have gone outside of the box and provided something different. If you have a " mobile weather lab" on the premises then why the hell not use it! Go out to Stinson Beach, for example, when the tide is high and bring along some weather geek from the NWS and ask him if there's any connection between ocean tides and 7-day forecasts. OK, so it's different --pardon me for offering a bit of creativity and newness from the same old visual malaise. At the very least, you have a beautiful picture and something different. It's not going to cost anymore and it'll pump up the volume. What a revolution!
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