Mibach will leave Weekend "Mornings on Two" and begin his new broadcast duties next
Traditionally, 4 PM on TV News schedules is commonly referred to as the "Death Valley" of time slots but my Insiders at KTVU tell me that the Fox O and O is going to experiment with many new ideas; perhaps many more longer packages; more live interviews and "unusual" projects that viewers wouldn't normally see on the more traditional 5, 6, and 10/11 PM news.
Moreover, local TV news is still infinitely profitable no matter the time of day and KTVU adding a 4 PM news program (which will compete against KGO-TV) isn't all that surprising. Additionally, the idea of longer interviews, more live shots, and more emphasis to local stories is a welcome addition to the Bay Area TV market.
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