KGO Radio and its corporate owner, Cumulus, fired Kevin The Rat, (Radich), longtime sports PM anchor/reporter Thursday.
He started at KGO in 2007 (he also had a long stint at KNBR)
Cumulus is in the business of trimming and leaning out selected tenured air talent at both KGO and KNBR so this won't be the last transaction.
KGO used its CNN generic feed and in-house PM-drive anchors for Thursday's sports reports. No word on a permanent replacement but my best guess is, for the time being and probably for the foreseeable future, don't expect some name sports anchor. Not in the budget.
By the way, Radich was escorted out of the KGO building by Cumulus personnel.
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