I didn't think it would turn out this way. Boy, was I wrong.
KTVU News has become Foxified. Certifiably.
The look, the feel, the style, you name it, the entire operation. It's a dramatic rebrand of a product that didn't need rebranding; maybe a tweak or two, but whatever is the case the new look and broadcast model is a complete mess.
First, the most glaring: anchors talking with one another. Nobody said it's against the law to speak on TV news. But KTVU's now-frequent uber-banter sounds out of place and forced. It doesn't sound right nor does it look authentic--it's just a cheap reincarnation of Happy Talk and it doesn't work as I noted not too long ago.
Moreover, KTVU's entry into chatter-fest has an artificial, non-genuine feel. You can't simply reinvent the wheel when your trademark, your style; the style that has garnered you national and local acclaim and the envy of the industry has become so noticeably altered. Just because Channel 2 anchors are talking now doesn't enhance the product. Far from it. Viewers are hip too--they see something that looks contrived-- they're going to get the remote.
This new model is probably coming from the new Fox management that took over in October. It didn't take long for the Foxies to begin augmenting their version of what TV news should look like only they, so far, have miscalculated the taste of Bay Area viewers. It's not just the new mucho-yapping, it's, for example, having anchors have to do shill promos with the TMZ TV Show, which, not coincidently is on KTVU. It's not exactly tacky but it's also not indicative of KTVU's news acumen--again, it's a bad look. And it only figures to get worse which, if you're a Channel 2 viewer used to quality news programming, is a total bummer.
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