Any alternative to the painstakingly bad KNBR has my vote. Seriously, sports-talk radio should be entertaining, funny, provocative and interesting, and yes informative too.
Which is all the more frustrating that 95.7 FM, ('The Game'), continues to flail away aimlessly, seemingly rudderless without a leader, without any sort of vision and programming run by a clueless radio retread.
The August ratings are out and once again, The Game has bottomed out. At this stage of the year that shouldn't be happening, not when you have a major league baseball team fighting for the playoffs, although sure, the A's are the second team in the market. And yes, the Raiders are mediocre at best, but still an NFL team.
95.7 relies on its sports-talk shows. Too bad PD, Jason Barrett, has no clue what the hell he's doing. Barrett somehow keep his job even though The Game's talkers keep being moved from one place to the other; shows have come and gone, other shows are in the wrong time slot. The best show on the station, Greg Papa and John Lund's, "The Wheelhouse" is lost from 12-3 PM --Damon Bruce should have that slot where he wouldn't be preempted by A's baseball.
And then there's this pure foolishness. An infomercial would be more compelling.
Then there's the morning show: a complete and useless failure. It would be nice that two of the three hosts knew something about sports, but why be so picky. Aubrey Huff, the ex-Giants jock has essentially quit the program and has now been moved to part-time status. Ric Bucher is on his way out. Chris Townsend remains but the show's future is in doubt.
All the while, again, despite its amateurish programming direction, The Game could and should beat KNBR in various parts of the day. The Game is smarter, more cogent and doesn't lob 140 thousand hours of commercials at its listeners like its AM competitor --greedy KNBR.
But The Game needs a better programmer. It wouldn't hurt to have a stronger and better signal too, but that's sort of uncontrollable. Too bad too. With some innovative thinking, 95.7 FM could be a vital sports-station listening device but as long as Barrett is running it, it has no hope.
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