*KPIX staffer: "We have a lot of work to do."
*"Too many gimmicks", laments another.
*Nightbeat is too early to write off and PIX, good or bad, will eventually tweak it.
And it does need tweaking by God.
Enough, for instance, of two-minute slicks--stick to basics and don't be so cute. And please, mucho softo on the social media minutia --KISS: Keep it short and simple.
Veronica: Less urgency, more relaxed, just an opinion ...
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