A Sea change is about to hit Bay Area radio and it's coming soon.
Among the notable items:
KGO Radio, mired in its worst ratings ever, will soon evolve into a news and talk hybrid.
The specific layout is still a work-in-progress but will be patterned after Atlanta's "News Radio", a Cumulus station that a mixes a news and talk formula.
We had it here first and, soon, others joined the party. The ring leader has been hired.
Inside KGO's newsroom, there's considerable trepidation, according to a station source but news blocks will be largely left alone, only reduced to drive time and hourly updates.
A morning and afternoon news show, (think 6-9 and 4-7), are probably in place. Again, specifics aren't known yet but the source told me KGO might morph an underperforming outlet on FM and create a KGO-FM to try and compete with KCBS.
Other than Ronn Owens, (whose contract runs out this year), expect a whole lot of new voices. New and "young", "Live and "Local." It's highly doubtful that any of the old voices will be back on the air so don't be expecting a Ray Taliaferro or Gil Gross anytime soon.
Speaking of Gross, it's all but certain he'll be out at Talk 910 AM, (Clear Channel's KKSF-AM)--Gross nor his early-afternoon buddy, Frosty Stillwell, haven't attracted much attention and this is ample proof.
**KSFO has reached rock-bottom. The once-mighty legacy station with a conservative, "Hot-Talk" format has been on the Cumulus market for over a year now. Its morning show is in a free fall and even new programs are floundering.
Expect wholesale changes.
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