The transaction involving Damon Bruce's switch from KNBR to The Game and the firing of "The Rise Guys" misses the larger issue. Sports-talk radio, however inane and superfluous and largely superficial is big business even in the less-than passionate Bay Area. Of course the Giants and the 49ers and to a lesser degree, the Raiders and A's too have a very loyal fan base even when their teams aren't winning. And of course when they win that passion is even more pronounced and you can measure that enthusiasm by listening to the local talk shows.
*By the way, I agree with Lowell Cohn on the Bruce signing by The Game, (95. 7 FM). Bruce is a desperation move at best. He will be competing against Tom Tolbert, a guy I don't always care for but overall is knowledgeable and provides much-needed laughter and levity to the radio sports dial even if there's 5000 commercial spots to trudge through.
In addition, Tolbert has 50,000 watts, an immensely more favorable dial position and oh yes, the 49ers, Giants, and Warriors to work with. The Game has a crappy signal, a figurehead PD, (maybe the worst ever in Bay Area history), who has the gig in name only and a company that might be switching formats if the sports model doesn't begin getting more than a 1 rating.
Yes, Entercom desperately wants and appreciates being in the Bay Area, as they should. And yes, although the overall "beauty contest" ratings don't ring the cash register, they do give an honest gauge of who's moving the needle and The Game hasn't moved the needle in three-plus years.
* I asked Chronicle A's beat writer, Susan Slusser, about having to, probably, eventually talk with Bruce, whose bizarre anti-women rant made national headlines. Slusser appears on The Game: "I have a contract and intend to honor it." She also mentioned how Bruce always complained about her not being able to be on his show. "Sports isn't always female friendly and that's nothing new."
*Ronn Owens's latest producer, on the job for only a few months, was reassigned to another position in the KGO zoo. Draw your own conclusion.
*Funny, check this out: you'd think with the 8 million ads they run on the Cumulus stations here that they'd be swimming in Account Execs--only they keep advertising, endlessly, for salespeople. Again, draw your own conclusion.
*KRON's bread and butter is news, even in its infomercial-central, marginalized world, therefore splitting from the China Basin fire, for thirty minutes in favor of a nauseous "ET", was a piss-poor move.
*Barely two weeks away from the magical Amy G: Larry Baer's gift to the world.
*Kate Scott: Well, she's not Amy G.
*On most noon local TV news they don't do sports yet weather is ALWAYS featured. What does that tell you about what the consultants think of you? Better yet, yes, noon news is TV News Siberia, unless of course you're KTVU and oh .....
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