I haven't talked much about the death of Liberal Talk Radio. This spells it out fully.
I don't think I'm breaking any new ground here but by and large, you have to be first and foremost, entertaining, to have a sustainable audience and unfortunately, most of liberal radio is boring. Lecturing, unflattering, pompous, repetitious and a blueprint to disaster.
Or do you remember Air America's fate?
And by the way, I'm not pimping for conservative talk radio, nor am I anywhere right, left, independent, (as if any of that stood for anything in this country).
And I acknowledge that most of conservative radio is run, owned and orchestrated by big business and corporations, (see Cumulus, ClearChannel), but corporations are guided by profit, not political bends and if liberal radio had true marketable, popular and entertaining personalities, they'd be on the air, in any market, in the deep south for that matter.
Michael Savage has been highlighted here a lot, but even he's now resorted to a mostly political show that bashes Obama as its constant. Boring. Just as boring as left-leaning shows that continually bashed George W. Bush. It may have been right, but it didn't translate to entertaining broadcasting and it had little to do with politics.
First off, most Americans are fed up with the whole political scene. Have you checked Congress' approval ratings? And while political radio makes for a great conduit for groups like the Tea Party to stir up the base and make sure Obama care is carved out daily, most people are tired of the wretched, over-the-top partisan bickering. By both sides.
Stephanie Miller is boring. Ed Schultz says the same thing over and over. Ditto Mark Levin. And Hannity too. Rush Limbaugh still has the command of the orchestra but even Rush has jumped the shark.
It's all about the numbers. It always has been.
*Follow me on Twitter