CHANGES at PIX
There's some changes on the front burner at KPIX; nothing extraordinary mind you but enough to make noise and rearrange the furniture at 855 Battery in the heart of the media gulch.
Among the moves:
As reported here, first, Roberta Gonzales is switching from weekends to weekday mornings--working alongside/with, Lawrence Karnow.
How exactly that will go down and the specifics are not known now but a few pixies told me Karnow isn't thrilled about the new setup.
Gonzales debut is or around the beginning of December --management types and ND, Dan Rosenheim have been meeting.
*A source close to the CBS-owned station told me several more changes "are on the way." Expect some new anchors. Maybe some in-house people moving to another time slot. Perhaps a few new hires.
I asked the source what prompted the impending moves. "They have been slightly underwhelmed with the current brand and product--they think it's stale." Stale? Humn.
They're also going to push a hard dose of weather too with their celebrated "mobile weather lab." Frankly, I have no idea why PIX does this but the big suits obviously regard weather as serious business in the Bay Area. We'll see.
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