Forget about the reasons why or why not KNBR's Damon Bruce may be fired in the wake of his now notorious rant about women and sports. It really doesn't matter.
THIS does matter: advertisers. So far, no advertiser has left the Knibber cluster nor Bruce's show although I'm told there's been whispers from a few who are concerned about the fallout which has reached a national critical storm. And for good reason. Even for a radio station that has traditionally catered to a mostly male crowd and shuttered the female audience. Then again, it's not good business to alienate a growing legion of women fans who, like their male counterparts, do the tailgating and are avid NFL fans. Even the league has embraced the female demo and has a high-profile campaign dealing with breast-cancer awareness. The NBA and MLB have also targeted women with their own charitable campaigns. More women than ever have entered the sports arena and are a prominent advertising group.
It is that women demo that Bruce may have alienated the most and probably is kicking himself to have gone off on that bizarre tirade just a few days ago.
*I have had my moments with Bruce; I don't think this incident; however egregious and frankly, stupid and embarrassing to both Bruce and KNBR, warrants him losing his job--a two-week suspension without pay would be suitable, but again, the way of the world this day might dictate otherwise. If some advertisers split and there's a heavy backlash from the ladies, (and it's been considerable), then Bruce is gone.
*Ted Ramey will fill in today and Tuesday on Bruce's show from Noon-3 PM. Bruce, for now, has been suspended indefinitely, as reported here, first.
*Tone-deaf society: KNBR and Opps Mgr, Lee Hammer, haven't helped matters with their complete silence on the Bruce tirade. Not a word. Not a peep even. That's not in the handbook of good damage control. I'd expect we will get a statement sometime later Monday.
*Check back here periodically throughout the day as I do believe we might have some news filtering out of the Cumulus SF cluster on the Bruce matter.
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