Melanie Morgan was absent Monday Morning on her KSFO show with Brian Sussman. She was absent most of last week also, (minus the holiday and Friday).
Furthermore, during Monday's broadcast, Sussman nor traffic reporter, Katie Green, never mentioned Morgan's name. (Now you know how KSFO feels about its diminishing listeners).
An insider of mine at the SF Cumulus cluster speculated that Morgan felt as if she was being ganged up on by both Sussman and Green. In addition, and given KSFO's paltry ratings, that some folks in the back office want a younger demo, therefore highlighting Green and her contribution to the show, may have been perceived by Morgan as slap in the face.
First off, although I don't agree with much of Melanie's politics, her overall broadcast style and performance is good enough to carry a show. She's not helped, (nor has she ever been since coming back nearly three years ago), by Sussman's style nor the amateur shrieks by gravel-voiced Katie Green. If KSFO thinks by inserting Green into the program with increasing participation, (in addition to traffic, news and the moronic "apps of the day") that's going to draw in a "younger" demo", they're insane. Young folks don't listen to AM Radio and especially a contrived, ultra-right wing show whose main host likes to talk about his guns. KSFO should concentrate on the White trucker crowd and those older conservative housewives that live in Pleasanton and the like.
Morgan supposedly told some of KSFO's sales staff that she was quitting, which she might be doing. Then again, the sounders and promos on the show this morning still had her name attached to it. Could this be a lame radio stunt? I doubt it but then again I wouldn't rule it out. Might money be involved? Probably not given the fact that Morgan's salary is a low six figures--not massive like the old days but comfortable enough.
My gut tells me this might be Melanie being not-to-thrilled with the show's direction and her interaction with Sussman and Green. Green's act wouldn't be tolerated anywhere else, let alone in market#6. She's perfectly capable to do innocuous traffic reports but beyond that her gravel-voiced tonsil is grating to the ears and kowtowing to Sussman borders on the embarrassing.
We'll know more soon.
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