We all know why Melanie Morgan has split from KSFO.
You read it here first.
Morgan's abrupt departure from the station has been brewing for months and eventually got to a point where the Bay Area radio/TV veteran was ready to leave. A source close to Morgan said it was a combination of both professional and personal reasons.
The source indicated to me that Morgan had no personal animosity toward traffic reporter, Katie Green; in fact, Morgan has mentored many younger female personalities in the biz. Clearly, though it was well known that Morgan felt that Green was over her head and was misplaced in her increasing role on the program.
Morgan, according to the source, was not as impressed with Brian Sussman. The Morning Show had become a "morning zoo" lately and much of its antics; the ludicrous-sounding "app of the day", the hideous "hang up on myself" bit which has turned off many listeners came directly from Sussman. Moreover, it was Sussman who began to take over the program and in essence, push Morgan out the door. Morgan was not happy and missed most of last week and began working diligently with her agent to leave the program.
Morgan clearly was unhappy with the show's direction and it was that aspect that hastened her decision to get out of dodge. The ratings seem to indicate she picked the right time.
Morgan and her reps have negotiated an "out" clause with KSFO. It remains to be seen if KSFO adds a partner for Sussman, but clearly Green's future, (and possibly Sussman too), will be evaluated given this move.
Morgan is said to be going on a long vacation and don't be surprised if she is picked up by another station in the market.
*Rich Lieberman 415 Media Exclusive
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