12+ ratings are useless. Nobody buys on that demo. Post 25-54 or even 18-34...but not 12+. Nobody gets bonuses for 12+ ratings either. 12+ means nothing.
Hmm... correlates exactly to when I got my internet radio and didn't have to listen to local crap radio anymore. Maybe other people saw the sales on those radios too.
No surprise that KGO has fallen in the ratings since dumping all but one of the local weekday hosts. Looking at the Radio Online site in other cities, the Cumulus talk stations that feature the same syndicated shows (Limbaugh, Hannity, Levin) are also far down in numbers.
WABC NY 2.2 KSFO SF 1.5 KABC LA 0.8!
When you substitute local personalities for national voices, these are the results. Saving money? Yes. Am I listening? No.
the minute ratings other than the public 6+ numbers were posted here rich would get a cease & desist from arbitron.
arbitron's business model depends on having all the "money" demo info be kept private for use only by paying subscribers.
someone could leak the full numbers to rich and then he could post about the relative performance of various stations in various demos, but could not actually quote the actual ratings specifics.
I was wondering if stations also sell to advertisers based on "listeners per watt"? If the game has 200,000 listeners per week..and 150 thou are San Franciscans..is that better (Relatively speaking) then KNBR's triple ratings on 50,000 watts? And who cares how many in Portland can hear them? THAT,I think is what Arbitron charges the big money to regurgitate. And why-maybe- THEGAME is still in business. S
Advertisers pay stations for the number of ears they reach. If big station A which is 20 times more powerful than little station Z, reaches 20 times more ears than Z, under S's - (is that Stan)- idiotic plan,advertisers have to pay both stations the same.
Let's see, if I'm an advertiser and can get 20 times more listeners by advertising on A than I'd get for the same amount of money I'd have to pay Z, wonder who I'd chose?
You moron. 235... Where did I say they charge the same? See,you have to make up what I said...and then of course that fits your answer. Rich-BASG,they all say..their is more to it then just total listeners. Its why Arbitron gives away "ratings" but charges big bucks for demo and show breakdowns. You chump.
Can you post 25-54?
ReplyDeleteThat's the Holiday book. Are you surprised KOIT soared? January book doesn't come out for another month.
ReplyDelete12+ ratings are useless. Nobody buys on that demo. Post 25-54 or even 18-34...but not 12+. Nobody gets bonuses for 12+ ratings either. 12+ means nothing.
ReplyDeleteThese numbers are 6+, not 12+. They're the only numbers Abitron releases to the public. Someone would need to leak the other demo's.
DeleteWow look at how many people are not listening to Brian Sussman's show. Good for them
ReplyDeleteHmm... correlates exactly to when I got my internet radio and didn't have to listen to local crap radio anymore. Maybe other people saw the sales on those radios too.
DeleteNo surprise that KGO has fallen in the ratings since dumping all but one of the local weekday hosts. Looking at the Radio Online site in other cities, the Cumulus talk stations that feature the same syndicated shows (Limbaugh, Hannity, Levin) are also far down in numbers.
ReplyDeleteWABC NY 2.2
KSFO SF 1.5
KABC LA 0.8!
When you substitute local personalities for national voices, these are the results. Saving money? Yes. Am I listening? No.
the minute ratings other than the public 6+ numbers were posted here rich would get a cease & desist from arbitron.
ReplyDeletearbitron's business model depends on having all the "money" demo info be kept private for use only by paying subscribers.
someone could leak the full numbers to rich and then he could post about the relative performance of various stations in various demos, but could not actually quote the actual ratings specifics.
Those are 12+ numbers you numbnuts. Try reading the header. Damn fool!
ReplyDeleteI was wondering if stations also sell to advertisers based on "listeners per watt"? If the game has 200,000 listeners per week..and 150 thou are San Franciscans..is that better (Relatively speaking) then KNBR's triple ratings on 50,000 watts? And who cares how many in Portland can hear them? THAT,I think is what Arbitron charges the big money to regurgitate. And why-maybe- THEGAME is still in business.
ReplyDeleteS
This has to be the stupidest suggestion ever!
DeleteAdvertisers pay stations for the number of ears they reach. If big station A which is 20 times more powerful than little station Z, reaches 20 times more ears than Z, under S's - (is that Stan)- idiotic plan,advertisers have to pay both stations the same.
Let's see, if I'm an advertiser and can get 20 times more listeners by advertising on A than I'd get for the same amount of money I'd have to pay Z, wonder who I'd chose?
You moron. 235... Where did I say they charge the same? See,you have to make up what I said...and then of course that fits your answer. Rich-BASG,they all say..their is more to it then just total listeners. Its why Arbitron gives away "ratings" but charges big bucks for demo and show breakdowns.
DeleteYou chump.
What are the holiday ratings considered? combination of NOV?DEC?
ReplyDelete