KQED rolls to a healthy 6.0, (up from Nov. 5.7); KCBS holds steady as #2 with a 5.4...KOIT, which began playing 24/7 Christmas music had a very good December with a solid 5.4
KNBR, which boasted a remarkable 8.1 PPM in November rolled all the way down to a disheartening 4.2, (Is there anymore proof that without the Giants, and to a lesser degree, the 49ers, KNBR is poof?)
FM counter-station, KGMZ, (95.7 The Game), flatlined at 0.7 for the second consecutive month proving once again that a lousy signal and amateurish program directing by a PD who hasn't read the room makes for terrible ratings.
*Boom, goes the dynamite: KSFO fell from a decent 2.2 in November, (thanks election), back to a meager 2.0.
Meanwhile, sister KGO fell back again to a dismal 2.7. (How's the all-news format going boys and girls?)
DISAPPOINTMENT CENTRAL: KKSF-AM, (Newstalk 910) had a terrible December book. It fell from a respectable Nov, (2.0) to an embarrassing 1.6. Guys, maybe it's time to rethink the personnel line-up from 4-7 PM? Among more pressing issues.
HERE'S THE FULL NUMBERS.
*As we always note, PPM ratings are beauty contest numbers. Advertisers don't buy based on these numbers; nevertheless, they reflect trends as to what the Bay Area radio audience is listening to.
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