KGO's all-day, (Wednesday), on-air charity to World Concern, a Christian outreach ministry; a day in which commercial spots were not played, was, in fact, a client of the station. Furthermore, according to two independent sources close to KGO, the "charity" paid for the commercial time and made it appear as if it were a charity event.
Both sources provided information on the condition that they were not named due to the nature of the story.
Added one source: "this was a far cry from the leukemia foundation work where KGO really did give
up all its time and all the money went to the search for a cure."
Added the other source: "I'd be willing to bet the reason KGO dropped all their ads for a day to fight
parasites....is that they were either being paid by Christa or getting a cut of
It would be great to know. Repeated calls to KGO were not returned.
Curiously, the all-day event was not promoted much and appeared out of nowhere. In addition, most on-air staffers seemed indifferent, at best, to the goings-on. Even Ronn Owens seemed to pooh-pooh the proceedings.
"It's even uglier than you thought.", offered one of the sources.
This sort of reeks of distortion, if it's true, and I stand by my source's information. Nobody faults any non-profit providing aid and contributions to people and kids who need it. Only it would have been nice if KGO sought to inform its listeners where exactly the donations were going and, more importantly, if this was really a true no-commercial affair or that the organization paid for the time.
*Rich Lieberman 415 Media Exclusive
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