It's not that profound to cause a major concern, but the numbers don't lie and the conclusion from a number of observers is stark: was KNBR's drop in the June book, albeit slightly, a direct result of the Ralph Barbieri firing? A little bit of yes and no.
It's been three months since the Barbieri ouster. While the Razor's Q was beginning to wane, and his detractors were orgasmic that he was booted, the fact remains he was Knibber's top dog. And his supporters have apparently soured on Tom Tolbert in the important PM drive spot, (3-7 PM).
Tolbert has been paired with the insufferable Eric Byrnes, (as an experiment), and has also done the show solo, (which is far superior), although Cumulus is looking for a permanent co-host to dance with Tolbert.
Again, this is a minor blip on the Knibber screen, but given the Giants are thick in the middle of the season, the drop in the overalls, (6+) that don't mean anything to advertisers, but do count in industry talk, is something of a concern to the Hawthorne cluster. And Barbieri's 86 may have been a good reason. After 28 years at an outlet, there has to be some impact on numbers-- I'm hardly a Barbieri fan, but this a logical conclusion.
*Another ratings pointer: Can we all just conclude once and for all for all it's fist-pumping and bravado, the Game, (95.7 FM Sports), has officially flatlined and is stuck in neutral. The personnel maneuvers simply have not registered into the Bay Area sports media domain. That's not only an opinion, but a fact.
The Game's problems, of which their are plenty, are still saddled with a weak link, (the A's are playing better, but don't have the stability nor the fan base) to be the centerpiece of the station. Combine that with a weak signal and rejection of the station's other personality shows and you have the Game's status.
Maybe it's time to draw up a new strategy.
*Condolences to former longtime KGO producer, Mark Silverman, who's wife passed away suddenly last week.
*The loudmouth TV exec that continues to saunter into the North Beach area and act like a schmuck has a co-pilot. Your "girlie-girl" is easy on the eyes, but the barkeeps are tiring of your act and would like you to keep it down.
*Dennis Constantine: that was one lovely PR boost by your buddy, Ben Fong-Torres, in the pinkie last Sunday. I don't know who came off worse: Constantine, who has the ego the size of Texas, or BFT, who continues his coffee-table press release act every other Sunday.
*Brian Sussman act in three words: "Libs", "great", and "ObamaCare." Genius, no wonder the suits are looking around.
*Greg Papa is on vacation and thus explains his exit from the radio/cable scene--mankind can rest.
*Those insane "Kars4Kids" jingles are backed by A LOT of $$ and provides the main reason as to why you hear them every five minutes.
*So far, Cumulus hasn't officially responded to the Barbieri lawsuit, which should get to the courtroom in about ten years or so---or roughly when the A's move into their new San Jose stadium.
*Speaking of which: the most NON-STORY of 'em all: The continued reporting of a story that ISN'T a story. The A's and MLB and San Jose. Stadium this, stadium that. Giants this , Giants that....You want a story? Here's the story: The A's are STUCK in Oakland whether you, San Jose, like it or not. And yes, the Giants don't want to give up the lucrative Silicon Valley corporate base. And baseball doesn't want to get sued as it no doubt will no matter what decision it makes. Lawsuits tend to take time and therefore, we're stuck in neutral. That's your "story." You're welcome and have a good day.
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*TIPS/Inter-Office Memos/E-Mails: Rich.Lieberman@Gmail.com (All confidentiality assured)