that stinkin commercial is nationwide? that gig got to be the biggest ripoff ever. what the hell is kars for kids. they must have a multimillion dollar advertising budget. I'll give to the salvation army.
You hear that Mark Jackson had an affair and was extorted?..I can just hear Justine of KRON reading how he sent photos of his "package to her,and I will just leave it at that"...lol..yes that's a quote(On a story about a congressman a few months ago..fuuuunny.
Kars for Kids is the most annoying ad of all time. Why it stays on is beyond me. I turn it off immediately when it airs and sometimes forget to turn the radio back on. If the stations knew how many listeners are turned by this trash, they might give their listeners a real break and stop airing it. It is frightening that it is national. I thought is was only forced on us in the Bay Area. Total garbage. How can it be stopped?
The reason it keeps airing is because it works. Unlike the Salvation Army and most legitimate charities, this isn't a PSA, it's a paid commercial. So whoever "Kars4Kids" is, they spend a lot of money on radio airtime, and the return on investment must be high enough to keep running the spots. If you don't believe it works, ask yourself why you hate it so much. It's because it gets inside your brain and keeps looping around in there. And when it comes time to dispose of an old car, what's the first thing that jumps to mind? Riiight.
Now, as for why a station (or network -- I've heard these on overnight national newscasts, and on stations in other cities -- this is not small time) would drive away some of their listeners to get a little more revenue, it's probably because it's not a "little" more, it's a lot, and no one can afford to say no to a paying advertiser these days, even if the order is counterproductive from a ratings perspective.
Does that commercial make me want to jam chopsticks into my ears? Yes, yes it does. But in the interest of accuracy it should be noted that this Imus event took place almost 2 years ago. Old news!
I had heard it has something to do with Jewish summer camps? It is hard to imagine that much of the money actually goes to the camp itself as their advertising budget must eat up the lion's share of the money raised.
Rich, Please alert your readers to the passing of Pat Evens, who left us on the same day as Dennis Erectus Netto. http://www.allaccess.com/net-news/archive/story/107211/patricia-ann-evans-passes
Pat was one of the best, and her last hour at KSFX--with the legendary Richard Gossett--can be heard at the Bay Area Radio Museum webpages.
Sorry, but "soil" is no longer politically correct, either! Thus, many with severe emotional and intellectual challenges prefer the new PC term: skid mark. e.g., "The Kars4Kids spots are a skid mark on the boxer shorts of polite society."
As a local broadcaster who must endure this spot on a fairly consistent basis, I must say that this Imus clip brought laughter and joy and is something I would love to do myself but I am too busy trying to stay busy when the spot is on in hopes that I will not hear all of it.
that stinkin commercial is nationwide? that gig got to be the biggest ripoff ever. what the hell is kars for kids. they must have a multimillion dollar advertising budget. I'll give to the salvation army.
ReplyDeleteI donated a car last year...to woman's breast cancer research. The adult in that KARS commercial sounds too Jerry Sandusky to me.
ReplyDeleteMy son also donated his old car to woman's breast cancer research last year.
DeleteYou hear that Mark Jackson had an affair and was extorted?..I can just hear Justine of KRON reading how he sent photos of his "package to her,and I will just leave it at that"...lol..yes that's a quote(On a story about a congressman a few months ago..fuuuunny.
ReplyDeletethis is my most hated spot. it's been running-what? 15 years??? every time i hear it i change the station.
ReplyDelete(hello 95.7)
AMEN TO THAT! I LOATHE THAT COMMERCIAL SPOT!!!
DeleteKars for Kids is the most annoying ad of all time. Why it stays on is beyond me. I turn it off immediately when it airs and sometimes forget to turn the radio back on. If the stations knew how many listeners are turned by this trash, they might give their listeners a real break and stop airing it. It is frightening that it is national. I thought is was only forced on us in the Bay Area. Total garbage. How can it be stopped?
ReplyDeleteThe reason it keeps airing is because it works. Unlike the Salvation Army and most legitimate charities, this isn't a PSA, it's a paid commercial. So whoever "Kars4Kids" is, they spend a lot of money on radio airtime, and the return on investment must be high enough to keep running the spots. If you don't believe it works, ask yourself why you hate it so much. It's because it gets inside your brain and keeps looping around in there. And when it comes time to dispose of an old car, what's the first thing that jumps to mind? Riiight.
DeleteNow, as for why a station (or network -- I've heard these on overnight national newscasts, and on stations in other cities -- this is not small time) would drive away some of their listeners to get a little more revenue, it's probably because it's not a "little" more, it's a lot, and no one can afford to say no to a paying advertiser these days, even if the order is counterproductive from a ratings perspective.
Does that commercial make me want to jam chopsticks into my ears? Yes, yes it does. But in the interest of accuracy it should be noted that this Imus event took place almost 2 years ago. Old news!
ReplyDeleteI had no idea this was a national charity for Jewish families:
ReplyDeletehttp://en.wikipedia.org/wiki/Kars4Kids
I had heard it has something to do with Jewish summer camps? It is hard to imagine that much of the money actually goes to the camp itself as their advertising budget must eat up the lion's share of the money raised.
DeleteI knew there had to be a reason that spot is on all the time. I donate my old cars to Junior Giants fund..lol
ReplyDeleteI donate my car to myself, I sell it used. put the money in the bank. what a concept.
ReplyDeleteI drive my cars till NOone could drive them anymore.
DeleteRich, Please alert your readers to the passing of Pat Evens, who left us on the same day as Dennis Erectus Netto. http://www.allaccess.com/net-news/archive/story/107211/patricia-ann-evans-passes
ReplyDeletePat was one of the best, and her last hour at KSFX--with the legendary Richard Gossett--can be heard at the Bay Area Radio Museum webpages.
Rich please do not use the word "Crap",it is an offense. instead please use the word"Dump".
ReplyDeleteRich, please do not use the word "dump." I find it offensive. May I suggest "soil?"
DeleteSorry, but "soil" is no longer politically correct, either! Thus, many with severe emotional and intellectual challenges prefer the new PC term: skid mark. e.g., "The Kars4Kids spots are a skid mark on the boxer shorts of polite society."
DeleteWhe-e-e-e-e!! Back to the future.
As a local broadcaster who must endure this spot on a fairly consistent basis, I must say that this Imus clip brought laughter and joy and is something I would love to do myself but I am too busy trying to stay busy when the spot is on in hopes that I will not hear all of it.
ReplyDeleteTo" son of anonymous" may I ask you a question? Do you dump in your sleep?
ReplyDeleteWhen I first heard this clip I was shocked, absolutely shocked, and highly offended... ... ...that Imus is still on the air!
ReplyDelete