I'm often asked what is the "Cumulus game plan here in town with all the firings?" A. I don't think they know, or care for that matter. Philosophical thought and business model doesn't seem to enter their skull socket.
They have battered down the product. They destroyed KGO and buried it into the ground. They're so desperate, they're running ads on Craigslist looking for part-time reporters. Translation: work cheap, be subject to supreme humiliation and get to be on the air! Bring a box lunch too.
The worst thing is that it hasn't reached the bottom. The vets who are just hanging on have resumes floated throughout the city. Only there's limited openings and KCBS and KQED are not hiring.
What you have then is a group of mostly newbies from small markets who sound like shit and are treated as such. With dimwit "managers" who have no broadcast credo, no juice and a crapload of arrogance--why? I mean, dang, you're #16, you're barely hanging on, you have a cume of 409,000 and your accounts are dropping like flies.
Meanwhile, your news dept. morale is in the shitter. Your sales staff, (what's left of it), is busy trying to catch on elsewhere. You've cannibalized KNBR. And KNBR is merely going all-Giants, this-Giants, until a new assist. PD is groomed to take over the bogus dept. A Morning Show that sounds like shit. A Morning News that sounds like shit. Reporters desolate. Potential union issues. Canned the last AM show on KFOG and got a whupping from a respected radio guy, (Morey), and oh, impending litigation from a 66 year-old guy with Parkinson's disease, (Barbieri). What a happy time at 55 Hawthorne.
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