His tenacious work on the Penn State scandal was a major contributor to him being offered to try out the newstalk gig, (granted, a death valley of time slot at 1PM when most people will be watching college football, but it's a start.)
KGO is now owned by Cumulus which also owns KNBR, so it's a logical move. And it wouldn't be the worst thing in the world if Bruce were to eventually tonsil full-time at the news talkie. For one, KGO, whose core demo are people who make up the AARP crowd could use a strong, young, energetic voice like Bruce who has a following and could conceivably bring much-needed energy to the station.
Bruce has shown he can talk about virtually anything, sports talk, sure, but his grasp on the other elements in life, the news of the day, and his edge makes for an enticing prospect for him to excel at KGO.
Another point: KGO's rather obscure presence in the sports world, (minus Cal football and updates) mandates a Bruce move. He's not nirvana, but it can't hurt the hemorrhaging at 900 Front.
This is a good move for Bruce, and most especially, KGO.
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