Michael Zwerling is the owner of KSCO Radio and sent this notice out.
Be sure to tune in his "Saturday Special" from 10 AM-Noon Saturday, (duh!) to hear the skinny.
Here's Zwerling's Statement:
On the occasion of the 66th anniversary of KSCO's birth, KSCO will present a frank discussion of a major programming change we have in store for our listeners.
We have engaged the services of a high-priced consultant who's knowledge, regard, and SUCCESS in the radio industry is UNPARALLELLED!
This man KNOWS what audiences want and what makes great stations great-- and he has written a prescription for a MASSIVE OVERHAUL of your favorite radio station.
Phase one of the massive overhaul, the installation of a bright new future radio superstar Rich Lieberman as a five day a week anchor talent on KSCO, is at hand, and should take place shortly.
We realize that this will be upsetting to some of our loyal listeners, however, the high-priced consultant has spoken and far be it from us to question his judgement. Besides, why waste all the money by NOT taking his EXCELLENT advice?
Who will Rich Lieberman replace? Rosie and Rick? Rush? Ethan? What's Left? Charley and Dave? Find out on the next KSCO Special this Saturday 10 AM to 12 Noon, right here on sometimes we have to go through childbirth-grade pain to get to where we want to be and put smiles on more faces radio AM 1080 KSCO.
Listen to the KSCO promo : http://dev.ksco.got.net/ podcasts/122consultant.mp3
Michael L. Zwerling
Owner, KSCO NewsTalk AM 1080
Monterey-Salinas-Santa Cruz-San Jose
Owner, KSCO NewsTalk AM 1080
Monterey-Salinas-Santa Cruz-San Jose
