Savage delivers the goods on XTRA Sports 860; Friday media notes

Like him, hate him, despise him, love him,  Michael Savage has delivered a firm knock-out punch to the Bay Area radio airwaves since he re-emerged nearly three months ago on XTRA Sports 860 (KTRB-AM)

Savage' audio stage show has been so popular that XTRA repeats his live show, (3-5PM M-F) the next morning during its AM drive-time, (6-9 AM.)

Savage's return hasn't had a direct impact on the Arbitron books since he's only been back in SF since February, but buzz and word-of-mouth chatter around the local industry media circle, indicates his impact has provided the station an ample amount of major pub.

The only potential drawback: Savage's political theatre act and the Oakland A's fan base reaction. Those in the know say the combination of A's baseball/ listeners and Savage's local audience base has not hurt each other. Makes sense, given indirectly, and perhaps unintentionally, Savage's core of local listeners is a great lead-in for the A's flagship station. Ditto Savage, who has the benefit of attracting a younger listener base who may not have heard his "unique" take on the day's politics.

**The local radio sports talk show clubs can thank Bruce Bochy for a day and a half of baseball chat fodder. It was Bochy, of course, that gave ammo to the talk tonsils by removing Tim Lincecum out of Wednesday's heart-braking Giants loss to the Phillies.

Talk about symmetry. Bochy's controversial decision took place on Wed. afternoon. The Giants were off the next day and the SJ Sharks didn't play until Thursday evening. That left for a day-and-a-half of venting from the local leather lungs clogging the lines asking for Bochy to be sent to Gitmo. Good timing, Bruce.