
I'LL SAY THIS: DO NOT TRUST THEM AS THEY USED TO SAY, "Trust us."
It's a BS word, trust. They should never be trusted in the first place.
Never.
They used to be the gold standard in Bay Area TV News. It's a different world, I know, but they no longer carry the sword. They are a lot of talk with very little swagger. They've been reduced to everyone else and they happen to be in first still in a marginalized business in a marginalized town, is KTVU News. They still have very, very good people--on the air, that is--and they do good things but they have severe case of egotitus and mass carelessness, to wit:
*Frank Somerville: so, you're getting a divorce. It happens. Don't freak out, Frank. You're human. The news is not unsettling at least in the public. It would have leaked out anyway and besides, it's no big deal anymore even if you think it is. The only issue now is to get on with your life and read the news and quit worrying about the repercussions. There are none. You're a mostly good guy, Frank. A few personal peccadillos doesn't define you. Keep on keeping on, Count Somerville.
*Julie Haener: Jules, why have I always been suspicious about you? For a time I thought you were a hard worker and honest journalist. Was it working with Dennis Richmond all those years? Oh, don't get me wrong, Dennis was good and for a time, cool, but he obviously had an effect on you and it took its toll. So Julie, the outside sheen is simply an act. Deep down you're as occasionally mean as all the rest of us civilians. Don't take yourself so seriously and just carry on the task of reading the teleprompter. By the way, unlike Dennis, have you ever gone out in the field? Ever?
*Bill Martin: I have a ton of respect for you, Bill. You may think I've taken cheap shots but Bill, you know I was spot on. You seem to have taken off some time of late. The weathercasts seem disjointed and broken. All in all, you still got it, Bill, but there's no crispness anymore and a few of your cohorts seem bored. They are not alone. You need to tighten it up and become a lot more fresh. It's not that difficult.
*Mark Ibanez: Wow, have times changed. Mark, you used to be a total breath of fresh air. You wrote the best three minutes of sports in the whole market. You were the STAR! The real deal. The punch, the spirit, the salute, the gravitas. Now Mark, it all comes out. Don't be phony Mark. You know what a phony is? A phony is a person who does/says one thing; does another; has an image as a good guy and all-around cool person. But then behind the scenes is 100 percent the opposite. Mark, you have 40 years in the company and you still are the man, it's just that your star has faded quite a bit in the end and I'm the only one who knows. Mark, it's 4th down and 10 from the 10 and you have one last play. Don't screw it up and by god, don't text in the play.
*415 Media
To Be Continued





