Local TV news operations love this fountain in Walnut Creek. It's where they do a lot of MOS's, (Man on street interviews).
Let's take Walnut Creek straight up with a fast ball.
Have you noticed that a lot of the interviewees are women in their 30's? They tend to be perky blonds and brunettes. That's popular, as is the token minority that is asked what he or she thinks about the war in Iraq or the war on terror too. Invariably, in the background, there's a lot more white people though and they might be eating an ice cream bar or sipping coffee. That's what the TV guys love.
Better yet, that's what the station marketing people love and want. The consultants get big bucks too for this world-changing philosophy. I'm trying to be sarcastic here. I think you get my drift.
Walnut Creek is demo nirvana for the Bay Area TV media minions --Walnut Creek has a lot of younger, white, professional people with disposable income that like to buy cars, mattresses, high-def TV monitors, computers and go to the movies and ostensibly, watch local TV news and have IPhones. At least that's what the consultants want you to see.
When's the last time you saw an MOS interview in, say, Oakland? Maybe Jack London Square or the Rockridge Safeway but that's it. Berkeley? Never. Emeryville? Nope. San Carlos? Get real. Richmond? Yeah, so long as it's Point Richmond and that's even a stretch.
Draw your own conclusion. I have.
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