From a sage TV media observer who knows a few things...
The big problem is KTVU starts with the assumption that the people that actually do the job on a daily basis know nothing, hence the need for consultants. That explains a lot of why local news in is the dumper. Trash the model, then blame employee headcount for the loss in revenue that is sure to follow. The new news director is taking a template of failure and running with it. Amazing that a tribute to YouTube like KRON can beat any station, much less KTVU. But it has come to that. Rather than even taking into account quality of content, they are focused on the nonsense like graphics and story count. Sizzle is useless when the steak has become the sole of an old Bass Weejun loafer.
