SF's All-Sports FM, The Game", (95.7), has not penetrated my radio fancy.
In spite of bold intentions and a whole lot of talk, their content hasn't measured up to the verbal splash.
Even the latest big announcement of acquiring a huge load of big-sports audio content doesn't make for a game changer. You want to advance bold programming? Then hire people that have an edge and not largely, out-of-town NY loudmouths that don't know the Bay Area market and its nuances and shout a lot. It's not effective and it only insults the listeners that actually would love an alternative to the crass society on AM that largely ignores the audience The Game seems to want to attract.
To be fair, The Game has a lousy signal, (there's rumors circulating that Entercom's recent purchase of KBLX might be a move to switch the all-sports outlet to more signal-friendly, 102. 9...stay tuned); plus, The Game is saddled as being the flagship station for the A's. Until recently, that distinction has bogged down a good portion of The Game's content. Perhaps the baseball team's recent transactions might portend for a brighter partnership and bring about more listeners. So far, the results are in, there are very little listeners.
Another big irritant about The Game: The over-the-top and frankly, stupid and insipid, repetitive ads mocking KNBR. I'm hardly a fan of Knibber as most people know, but before you unleash an onslaught of spots making fun of your adversary, show some of your own plate presence. It's one thing to knock if you have some "Game", but get out of the batter's box before bragging about how much of a 300-hitter you are.
That's a real game changer.
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