There's a new all-sports radio sheriff in town, but according to a reliable broadcast source, one doesn't think that much of the other.
Entercom's 95. 7 FM All Sports Radio, which just began last Friday and is the new flagship of the Oakland A's and San Jose Sharks apparently doesn't impress the established king, KNBR, the 50,000-watt AM juggernaut that boasts the SF Giants, 49ers, and Golden State Warriors.
"An out-of-dial FM albatross that's gonna challenge us?--Are you kidding?", said a KNBR sales rep, according to the source.
Humn.
Do we have the making of some competitive juices in Bay Area radio? Not so, according to the KNBR source.
"Bottom line, KNBR feels like Entercom's new radio product is 'no match. whatsoever. They regard it as an outcast FM station with very little reach both on the dial side and client side. The A's will always be second-fiddle to the Giants and that was before the Giants won the World Series!"
And what about the rights to the San Jose Sharks too and other Bay Area sports? (potentially Stanford football)
"They still regard the Sharks as the 4th team here even though the Sharks fan base is rabid."
Me thinks a battle royale is in the making. Let the games begin.
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