The Little Things That Can Make a Difference: Former KCBS Traffic Anchor Peter Schofield, For One; LA Anchor Makes Ballsy Move; KPIX Jocelyn Moran Has Potential; KTVU's Paulsen Curious Vacation Time; KRON's Kyla Grogan Real Sex Appeal Involves More Than Mere Beauty; NBC Bay Area's Jessica Aguirre Isn't Slowing Down; Friday Push

LITTLE THINGS THAT MAKE A DIFFERENCE...

Peter Schofield left KCBS about a year ago --I heard he split radio to get a cushy job on the Peninsula legal-world circuit.

Schofield was the longtime Bay Area traffic reporter who found a niche on KCBS and delivered some of the best traffic reports ever. He had a great delivery, great pipes and his broadcasts were absolute spot on. He was so good, he became Kim Wonderley's personal favorite and subbed for her when she was away on vacation.

Schofield also mixed in a wry sense of humor in his traffic reports when the situation was merited. His frequent phrase, "brake-tapping" --to describe stop and go traffic --made me chuckle every time I heard it.

Schofield was so good there was word he might get the 10 AM-3 PM/weekday traffic gig--a position he would have taken, I'm told, but KCBS never offered him the gig. It's a shame because in Schofield, KCBS lost a valuable, very good and very talented broadcaster.

However subtle and low-key Schofield reported, his on-air demeanor was superb and first rate.

*Kudos to LA anchor, Mark Mester, for publically calling out KTLA for their firing of fellow anchor, Lynette Romero, under unknown circumstances. Mester did something that nobody else would do; a ballsy move by a guy who probably nixed his professional carear. The LA Times took notice.

*Jocelyn Moran, yes, readers, you're spot on, is a talented, network-worthy anchor. Is she prime-time material? In the old days, when they actually had to hone their skills, Ms. Moran would have garnered A1 attention and worked her way to the top. She's not great but she has a lot of potential. Then again, she's at PIX and I hope that doesn't muddle her very strong presence.

*Steve Paulson picked a curious time to take a three-week vacation at the start of the fall campaign at KTVU. I asked his status and was told there's no issues on the table but other sources at 2 tell me Paulsen might be itching for something more pithy than early-morning weather.

*Sex appeal can also involve elements of substance and savviness. In Kyla Grogan, KRON has a weatherwoman anchor who not only is a damn good forecaster but a smart woman who gives out the information and does so with a fine appearence that mixes flair, cool, and concise with absolute star power. It is the utmost respect for the viewer and it's pulled off mighty right by the elegant, sophisticated femme fatale that is Ms. Grogan. KTVU's loss, the Bay Area's/KRON gain.

*SPEAKING of STAR POWER: Jessica Aguirre is not only a Bay Area veteran news anchor (at NBC Bay Area), she can read the teleprompter and do a pretty damn good interview. I wish San Jose/NBC would give Jess more split-screen oppurtunities. Breakiung news and spot one-on-ones are a key part of Aguirre's overall effectiveness and she's still top material.