Monday, December 28, 2020

KCBS' Shafer Provides the Goods on News Without Gimmicks

 I'VE ALWAYS BEEN A HUGE Margie Shafer fan. Love her anchor ability --love her reporting in the field.  It's a shame KCBS doesn't use her more often.


I heard Shafer this (Monday) morning --she was filling in for Stan Bunger (vacation)--not only can she anchor and not only is her delivery very newsy and cogent, Shafer can do a pretty good interview too, something lacking in today's marginalized radio news environment.


Shafer is a no-nonsense news-radio journalist. There is no idle, useless chit-chat. There is no attempt at useless humor. Shafer sticks to the basics and that's a welcome respite from the usual, banal, suspects who believe, (wrongly) that we tune in to hear them (and not the news).


With Shafer at the mic, I do both.


Shafer, as indicated, is under-utilized. I'd like to hear more of her, be it anchoring or in the field, reporting. Her work is always a pleasure to listen to, a professional at work giving Bay Area listeners a solid, crisp, news presentation without gimmicks and shtick.


I just wish Shafer were more of a regular KCBS presentation.



7 comments:

  1. Helloooo Margie Shafer!

    She has a Mary-Louise Parker vibe about her.

    To quote Joe Biden and Bill Clinton, "I'd hit it".

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  2. Perhaps Kevin Radich could be replaced by Shafer. Of course anyone would be an improvement over "the Rat."

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  3. Listened to her this morning...not too shabby.

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  4. Margie Shafer speaks and annunciates clearly. Lately there has been a young female announcer on weekends who speaks so fast I can’t catch her name. First name is Lisa, but I have no idea what her last name is.

    I have the same criticism for some ads. Like one website to get the internet to stop following you. They should spell it out as I can’t make out what they’re saying.

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    Replies
    1. I believe you're referring to the commercials for www.duckduckgo.com - to get the internet to stop following you.

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    2. Lisa Chan is anchoring weekends. She is good but Margie is better

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  5. Thanks. Must be Lisa Chan. Now what website they’re advertising, DuckDuckGo.com. I never could make out what they’re saying.

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