It Took Seven Years to Tweak KGO Radio (Finally); 415 Media Subscribe for Extra Benefits; Jess Aguirre and Janelle Wang Tribal Warfare at NBC Bay Area; Orozco Wants 10 PM at KTVU; KPIX Dumps 'Night Beat' Format for Traditional Newscast; Grumpy Tom VaCar; Will the Chron do Investigative Piece on Larry Baer? Heck No; Sunday Media Brunch

SUNDAY 415 MEDIA BRUNCH

FOR ALMOST SEVEN YEARS I have said, repeatedly, that all that KGO Radio needed was a re-do; a tweak; maintaining its core brand as a definitive, "news-talk" station that would be caller-driven and host-oriented dictated by topics of the day and by golly does it have that; it took seven years to convince the big suits to revert to form and it appears to be returning early dividends --congrats even if you were late to the party.

*The 1-800-Junk ads add to the immediate regurgitate state of mind.

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Janelle Wang (left) and Jessica Aguirre

*Don't be fooled by pictures: there is a genuine lack of trust between NBC Bay Area anchors, Jessica Aguirre and Janelle Wang. Aguirre is working under a no-contract status while Wang has a long-term deal. There exists a quiet rage with Aguirre who has manned the desk in San Jose for nearly a decade. Resentment? You Betcha.

*Tension at the office: KTVU weather woman, Rosemary Orozco is quietly fidgeting for primetime placement only Bill Martin stands in the way; for now.
In a few months before fall, things change, my prediction.

Rosemary Orozco

Martin's continued feud with sports anchor, Mark Ibanez, is beginning to take its toll on both with the top HR yenta, Chris Nohr, on top of the growing brawlers who do very well on the set considering how much they hate each other.

*It took KPIX almost four years to figure out that its 10 PM experiment, "Night Beat", really sucks. Therefore there is no more Night Beat, just a simple straightforward 10 PM newscast that will still get killed by KTVU.

*It's not that Tom Vacar is eternally grumpy and a pain in the ass, it just seems that way. I didn't say that but a prominent ex-KTVU staffer said as much. Worse for Channel 2, Vacar still doesn't want to retire therefore Count Grumpy is still on the air although diminished and marginalized.

*If the Chronicle ever decides to do some real investigative reporting about the influence of Giants' front man, Larry Baer, let me know because the chances of that happening is about the same as me having a hot tub with one of the Kardashian women.

Larry Baer