Wednesday, September 1, 2010

Traffic wars; KCBS uses new tag lockouts to its traffic coverage; counters KGO

KCBS began using new traffic lockouts; They rotate evenly.

Here's one:

 First for traffic, all day and all night. Your next update at __________ on the traffic leader, KCBS.

And another:

First for traffic, whenever you’re on the road. Your next update at __________ on the traffic leader, KCBS.

Of course KGO began new traffic coverage and schedules on Monday--KCBS countering. Coincidence? You be the judge.

2 comments:

  1. I wonder why KCBS would do something as lame as
    react to this move by KGO? Insecure? KGO clearly states that it's a time change, not a "quantity" thing. I would have to question the management tool
    who lead CBS in that direction.

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  2. Who cares? The products speak for themselves, and the marketplace is voting for KCBS. Think any actual listeners (as opposed to "media insiders") pay any attention to who said "first" first?

    ReplyDelete