**Everything is rosy now; the 49ers and KNBR have a solid and professional relationship, (a new two-year extension was announced a few months back), but as the team's fortunes rise and the Harbaugh express brings a new winning swagger to the Bay Area, the 49ers, the unofficial king of the local social/sports arena, clearly feel second banana to the Giants on Knibber.
And to much degree, they are. When the Giants play late in the season, the 49ers' broadcasts are aired on Knibber's little sister of the poor, 1050 AM, (they're also on FM-107.7 The Bone). The 49ers' broadcast hierarchy is not thrilled with that process, but they understand the deal, particularly when the Giants won their first World Series in SF last year, and are also the core client for the folks at 55 Hawthorne.
Yet even with all the Giants' cachet in the Bay Area, it's the 49ers that inspire the biggest water-cooler content. It's the 49ers that create the biggest buzz: (the NFL is king)-- even a lame exhibition game this year, for example, outdrew a Giants/Dodgers game in the ratings dept. That's nothing new.
This much is certain: as the 49ers wonder season grows and headed to the post-season, don't be surprised down the road that they look to broaden and enhance their broadcasting position, particularly on radio. And if not from KNBR, maybe other players. Stay tuned.
*TRICKS and TREATS:
Tricks:
*State farm radio jingles.
*Eric Rasmussen
*Mike Mibach
*Occupy Oakland helicopter shots on local TV
*Ronn Owens
*Gil Gross
*Karel
*Jeannie Lynch
*Jennifer Jones-Lee
*Jeffrey Schaub
*Jan Wahl
*Steve Bitker
*Larry Beil
*Fred Inglis
*Joe Fonzi
*Kim Coyle
*Ann Killion
*Larry Krueger
*Bob Fitzgerald
*Eric Byrnes
*Murph and Mac
*Brandon Tierney
*Gary Radnich
*Jon Bristow
*Kate Scott
*Ray Taliaferro
*Brian Copeland
Treats:
*Dana King
*Ken Wayne
*Rita Williams
*Steve Paulson
*Mark Tammayo
*Pam Moore
*Carolyn Johnson
*Bob Melrose
*Alan Colmes
*Phil Hendrie
*Dan Noyes
*Mark Ibanez
*Don Knapp
*Randy Hahn
*Drew Remenda
*Ken Korach
*Dave Flemming
*Mindi Bach
*Mark Purdy
*Tim Kawakami
*Scott Ostler
*Gwen Knapp
*Mick LaSalle
*Chuck Barney
*Harry Harris
*Bill Martin
*Lawrence Karnow
*Wayne Freedman
*Roberta Gonzales
*Ted Robinson
*Follow me on Twitter
*Advertise on '415 Media': Rich.Lieberman@GMAIL.COM
