January '15 Radio Ratings; KCBS Solid #1

KCBS posted a big ratings January win--it is the undisputed #1 most-listened-to radio station in the Bay Area.


We should repeat that 6+ PPM rating are beauty contest numbers --this is not what the advertisers use to buy time on the radio.




Here's the full breakdown

SF Radio Ratings; Holiday '11 Arbitrons: Do People Flock Away after a Bloodbath? Uh, Take a look; OUCH, KGO/Cumulus

Ratings are out .  EEEEEEOOOOOOOOWWWWWWWWWWWWWW!  Do people flock away after a bloodbath?  You bet they do.

KGO-AM

4.2

621,100 Nov

Don't ask what the 18-49 or  25-54 numbers were.  The words "what 18-49s" or "25-54 what?" come to mind.

                

KGO-AM

4.2	621,100 Nov

              

4.4	594,200  - mid-Nov. to early Dec.

                 

             

2.8

441,000 Dec.  Holiday Book - mid to late Dec. -

News/Talk

Cumulus

                 #12 - 3 month average.  Down from #4

These are what are termed "The Beauty Contest Winners."  From a sales viewpoint, they mean nothing.  From a listeners viewpoint, they show a trend.  Lots of lost  older listeners and the station of already hurting for younger numbers.  So, who's left?  55-60 year  old listeners. Pretty narrow.

**

They didn't get the memo, yet ...  KKSF-FM (oldies) is tied for #12 with a cume average of 864,000 in late Dec.  KGO - 441,000.  Down in one month from 621,000 a month earlier.

KNIBBER - #14

KNBR-AM

3.4

775,400

               

2.9

684,300

                 

               

2.8	656,800 Dec. Holiday Book - mid to late Dec - Sports/Talk Cumulus

KSFO-AM

2.6

295,600

                 

2.6

277,800

               

2.2

252,100

Talk

Cumulus #20 - mid to late Dec.  - Conservative talk

KCBS-AM

6.3

1,214,100

                 

6.5

1,124,000

               

6.0

1,082,400

News

CBS Radio

#2 (Behind KOIT, #1)

KQED-FM

7.3

926,100

                 

6.8

848,100

                   **

5.9

803,900

News/Talk

Northern California Public Broadcasting #3

*THE NUMBERS DON'T LIE

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