KRON debuted its new studio set Monday night--it finally moved into the 900 Front building that also occupies KGO-TV.
The news set looks fine; infinitely average; nothing out of the ordinary; extraordinarily benign; although there's a few issues and problems to work out and in due time they probably will be.
The two-seat, main anchor desk is awkward-looking. It's sort of the trend these days but it's a bad look. It also limits the entire design of the new look. Picky? Sure, but vital too. Why not give Pam Moore a more expansive area to work? She's your star power, KRON--it would be great to get her into the mix.
I'm also not thrilled with Gary Radnich roaming the set and now, being to the left, (on camera) of Moore. It looks odd and it hurts both Radnich and Moore. Better to place Raddy back in his familiar position.
The worst part of the new look is the lighting. It's terrible. On several occasions it looked too dark and then worse yet, it looked as if KRON overcompensated and lit up the joint like something out of Downtown Las Vegas. This needs work and here's hoping they get it right, eventually.
Overall, I like it. Again, it isn't something that dazzles; maybe that's OK here. It is much nicer looking than the old garbage at Van Ness with the spiral staircase and spaceship look. How 80's.
KRON can do more too--GET RID of the old graphics and news jingles. How annoying. This isn't 1986. The new look and the old sound doesn't mix. As long as you look different, might as well give yourself a complete makeover.
*Follow me on Twitter
SUBSCRIBE TO 415 MEDIA!
For $5.99, one year! (Just click on the PayPal icon on the right side of blog--and become a Paid Subscriber)
Benefits: SUPPORT Independent Media Watchdog in Bay Area!--Get 415 Media in your e-mail box plus extra, exclusive reports--Subscribe today!
