I remember Mike Sugerman way back in his KFRC radio days, (working along side Vicki Liviakis and Mike Colgan--Liviakis, now at KRON; Colgan at KCBS).
He was, and is, a constant walking time machine and energetic presence in the business. The Eveready bunny would be proud.
As his KPIX bio states, Sugerman is one of the best story tellers in the country. Although he's now more a fixture on CBS5, I look forward to Sugerman's weekly "About The Bay" features on KCBS Radio. Think of a combination Mal Sharpe meets Mickey Spillane on the streets of San Francisco. That's the essence of Sugerman's mass-quantity, highly-spirited, actuality-enhanced man and woman takes about the bay. It's the kind of old-style radio that's rarely heard in this day of Walmart content.
It helps that Sugerman has been in the Bay Area for over thirty years and knows his territory. And his subjects too. You name it, he'll ask you about it: gas prices, the Middle East, Ross Mirkarimi, the Giants, there's a flavor for everyone on board.
Sugerman's work is well-regarded by the industry. He's won eight separate Edward R. Murrow awards and 14 Emmys. That's a lot of hardware recognition. Knowing Sugerman, I'm almost certain the gold statuettes are probably in his basement. After all, there's only so many to you can place on the coffee table.
An aside: Sugerman's wife is longtime KCBS anchor, Janice Wright.
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