EXCLUSIVE
KGO Radio is planning on eliminating the 4 PM to 7 PM "Afternoon News", (anchors Bret Burkhart and Chris Brecher) and replacing it with another talk program, accordinmg to multiple sources. One source told me the move is likely "sometime this year", but that its "definitely happening."
The move would leave only the "Morning News" (with Ed Baxter and Jennifer Jones-Lee) as KGO's sole news block in addition to its top/bottom hourly updates. KGO has been consistently top-rated in the Bay Area radio ratings, but in past Arbitron books, has lost ground to KCBS, its chief news rival.
The sources maintained that eliminating the 4-7 news would save save a lot of money and "that's the name of the game these days." KGO is owned by Citadel Broadcasting, which filed bankruptcy last year amid loads of debt.
Attempts to reach KGO for comment were unavailable at press time.
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