ESPN axes Jon Miller; Joe Morgan too; all about the demos

ESPN has decided not to renew the contracts of Sunday Night Baseball's and Giants chief play-by-play announcer, Jon Miller. Joe Morgan, Miller's analyst on the cabler, was also let go after twenty years of service.

Miller has been offered to become ESPN's prime tonsil on ESPN Radio, but is away on vacation and hasn't made any decision.

I spoke to a few broadcast execs locally who weren't surprised by the news.

"Bottom line is ESPN caters to a certain demographic and Miller, as great a 'voice as he is simply doesn't fit their motto...Morgan has been on the 'move list for years, and they finally decided to make the move. It's all business."

Good news for Giants fans--probably not that great if you're Miller-- on the other hand, he can maybe put his suitcase aside for a change.