It also has to quit pretending that it's going to beat KNBR. It isn't.
It also has to stop shouting at us. As an alternative to the Knibber foibles, The Game is decidedly more creative and entertaining.
But it has to stop gimmicks. One thing, for starters, is to concentrate on its core asset: flagship station for the Oakland A's. The problem with The Game is instead of going wall-to-wall with A's programming built around its talk shows, the station routinely dominates programming with Giants talk. KNBR is the Giant's flagship and most Giants fans don't listen to the Game. That sort of programming strategy probably helps KNBR more than 95.7. Sure, the A's don't have the largess nor cachet of the Giants followers, but their fan base is loyal.
And another thing: When you shout and scream, as the Game does a lot, all you're doing is essentially copying KNBR. The Game is far more edgier and more intelligent than Knibber. But they need to form their own identity and quit trying to compete with the other guys. When you consistently can't break a 1 share you have to re-think the business model. Try to be what you are as opposed to what you clearly aren't.
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