Showing posts with label Emmys SF Media TV 415 Media. Show all posts
Showing posts with label Emmys SF Media TV 415 Media. Show all posts

Friday, May 11, 2012

It's Emmy Time in the City--Does Anybody Care?; Friday Start



Do you care how many Emmy awards your favorite local TV anchor or reporter has won? I don't think so.

Even if you're in the industry, an Emmy is passe. I know one guy in town at a station who's won about twenty awards and he stores the statuettes in his garage.

That's not to denigrate good work and good reporting and solid anchoring. And this is no slam to the SF Emmy folks--by and large they're nice people. But the awards have virtually no significance. They are essentially shoptalk stogies and a chance to have a dinner out with the boys and girls. Fine, everyone needs a good dinner awards show, but truly, Emmys are worthless.

You want to honor a good reporter? Reward a tight news story? Then just keep doing what you're doing. Hey, news director? That's better than getting an Emmy. And more viewers will watch. That's better than an Emmy. And if the good reporters stay and the ratings get better, everyone gets paid better. And that's much better than an Emmy.

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