Date: Mon, Sep 10, 2012 at 9:06 PM
Subject: Listen to me, dammit. Greetings, happenings, a special offer, and a hop tip!
To: Len Tillem lentillem@.com
Larry Eschenbacher
Integrated Marketing Solution/Cumulus
55 Hawthorne Street
11th Floor
San Francisco, CA 94105
Tillem, the loyah.
Hi Len,
Greetings from my new home at Cumulus Media... with some of the most legendary radio stations in the country! It was hard to leave my friends across town, but this was an amazing business opportunity I just couldn't pass up! I've got a plethora of ways to reach new customers and build your business....Read on for details, a special offer, and a hot tip.
It's The Bay Area's News & Talk "Super Combo". KGO and KSFO are two of the most established, credible and well branded radio properties in Northern California. You've heard me say how word of mouth sells...and at KGO and KSFO we do it big...as a combo we rank #1 Adults 25+, #1 Adults 35+ (latest 3-book) and we speak to over 30,000 homeowners every time we open the mic in the morning! These audiences are smart, affluent and loyal. And there's minimal duplication.
810 KGO is "The Bay Area's News and Information Station" with first traffic on the fives and more live and local coverage than you'll get anywhere else. We partner with KGO-7 with many of the TV personalities doing double-duty to bring us the latest news, weather and sports.
Hot Talk 560 KSFO offers "news and views you won't hear anywhere else" and that station's high time-spent-listening is a testament to listener loyalty - it's "appointment" listening at its best. Combine this with KGO's larger audience and you get a powerful combo that really delivers results for you as an advertiser.
Okay... that's a lot of sales pitch. Here's what's happening:
Bridge to Bridge Run: KFOG, KNBR and KGO are promoting this 36th annual 10k/7k Run/walk from the Ferry Building to Crissy Field on September 30th. Want to sell or sample to a crowd of 10,000 or so? Booth spaces are still available - but hurry!
Fleet Week: An estimated 1.3 million folks will come to see the Blue Angels October 6 & 7th...and this year the America's Cup Championship Races will take place at the same time! 560 KSFO will broadcast live both days and we still have some great sponsorships available including exhibit space, VIP hospitality and massive on-air promotion and spot-packages. Call to inquire...I'm making deals!
Election Coverage and Sponsorship Opportunities: KSFO will be doing debate "watch parties" hosted by Brian Sussman, Melanie Morgan, Katie Green and Barbara Simpson. KGO is offering sponsorships of the Debates, Reviews of the Measures and Issues, Election Report Updates and Live Election Night Coverage. We have surprisingly affordable packages that include post-election exposure on our web sites.
Special Offer: Call me for advice (usually free anyway!) AND I will throw-in as much free incremental exposure and added-value billboards and sponsorships as I can get away with! My managers aren't going to fire me...I'm the the new guy for crimany's sake.. I'll bust my arse for you...I'm an advocate for my clients and that's why you want me as your AE! Results..that's what it's all about.
Hot Tip: Oktoberfest Beer Party at the Hiller Aviation Museum, Friday night October 5th 5p-9p. $5 admission, $5 beers and Willie says there will be dancing girls with pigtails wearing tights. Click for details.
Thanks and have a great Fall!
Sincerely,
Larry Eschenbacher (say it now, "Esh-Un-Bock-Ur")
