Cumulus/CBS Net and KNBR effect; Is KSFO for Sale?; Raiders to KGO?; Tuesday Words on the Street

WORD ON THE STREET...

*CBS' deal  with Cumulus on a 24-7 All-Sports Network is due to begin in January. Most of the stations, including KNBR and sister, KNBR 1050, are local sports content driven. KNBR and its talk shows are a successful build-around its franchises--notably the Giants, 49ers and Warriors.

Conceivably, the addition and/or replacement of current local content with CBS Radio sports programming could have a significant play on future local KNBR content, non team-driven. Don't think that hasn't gone unnoticed over at 55 Hawthorne.

So, yes...rumors galore about the status of albatross shows like "Fitz and Brooks", are making the rounds. Why have two somewhat bloated salaries with producer when you can run syndicated programming that is far cheaper and, in the case of Knibber, more entertaining and compelling. Fitz and Brooks are not the only shows on the potential hit list. Start guessing.

*Speaking of Cumulus: There is word on the street that KSFO is for sale. Sounds plausible. For one, a sale would reduce Cumulus' stronghold of AM and FM stations it owns in the Bay Area market, and thus, make it easier to acquire CBS-owned, KCBS. (Scary thought be it as it may).

And KSFO, with once-giant call lettters, is but a skeleton of its former self, with only two local shows and a weak dial position. (Although they did have a decent ratings bump in the last monthly book, thanks largely to the fact this is an election year.)

*As I noted here, the Raiders are looking for a new radio broadcast partner. Ironically, the suddenly meek situation affecting KGO begs for a sports partner on the weekend that could jolt some life into the vagabond 50,000-watt 810 AMer. Oh, yes, Cumulus owns KGO and KNBR too. (What do they don't own?)

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