Well, technically, I'm part of the coveted A25-54 demo, but I might as well be named Herman, live in the Ozarks and about to hit 80.
Truth is, the advertisers are idiots. Who buys mattresses? Lots of people over 50. 60 too.
Need proof? Read this.
I've often wondered who are the brainiacs who supposedly know who and what age buys, consumes, this and that. For one, they're as dumb as a rock. Second, they don't live in the real world. I know a bunch of 60-somethings who buy shitloads of Apple products. They don't necessarily spend the night waiting in line to purchase an IPhone because they have a life, but they'll eventually get around to it.
And I watch 60 Minutes. I too have an IPhone, (but it's a mere 3G, so sue me), and I have 5300 friends on Facebook, (of which I know about 30--but that's another story). Twitter? Are you kidding, I'm deep in Tweet-central.
The bottom line is that so-called "younger-demo" is great for the movies. They buy gadgets. They love to text. But "older" people buy more cars, eat out and buy more expensive food at restaurants, and love furniture too. I could go on and on--you get my point.
Just the facts.
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