Friday, May 12, 2023

The "KGO Radio News" on KCBS Friday --A New Low at 740 AM/106.9 FM Audacy --Burkhart and Thurston Anchor; How Sad

HOW BAD IS IT AT KCBS?

Friday's (Today) PM news (2-7 PM) was anchored by a pair of old KGO Radio retreads Bret Burkhart and Pat Thurston.

A KCBS staffer to me: "We're embarrassed."

No shit, Sherlock.

To think KCBS couldn't even get a couple of its own people to anchor its own afternoon news would be sort of funny if it weren't so sad.

Thurston, for her part, was generally OK and did well although she still tends to think she's a talk-show host--her tosses to the traffic and sports desk said as much.

Burkhart, the local "wow" guy, who was hired because he uber-schmoozed ND, Jenny Seelig and took her out to dinner to Jack in the Box, is still in love with his voice but is nothing more than a radio version of Ron Burgundy.

Either way, listening to this was tantamount to an old KGO audio file. On 740 AM! no less.

Indeed, how sad.

11 comments:

  1. Pitiful. You have these boring KGOners in the PM and Eric "Stumbles" Thomas going solo in the AM. You certainly wouldn't hear this on KNX in Los Angeles. What was once a mighty and powerful news station is now a rotation of mediocre talent on a daily basis, so it seems. Hey, it could be worse. You could have Lisa "The Realtor" Chan at the controls. Oh such joy!

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    1. Have you noticed that KNX uses just about every local KCBS reporter (voicer) in the KNX rotation, complete with custom KNX lockouts?
      But you don't hear nearly as many local KNX reporter voicers on KCBS.
      More anti Socal bias I bet, because KNX covers the entire state much better. KCBS is in that "BAB"...Bay Area Bubble.
      No shortage of professional broadcast journalist and announcers in Hollywood.

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    2. Really like KNX and it comes in loud and clear here in San Diego throughout the day as I drive around town. However, the only thing I do miss from the station is the traffic sounder which was a staple for decades as the intro for traffic reports. They should bring it back. But for others that miss it, thankfully you can still hear it and relive those alerts and think about mishaps and congestion on the 5, the 405, the 57, the 60, the 91, the 210, the 710, and so on and on... with this famous audio clip:
      https://soundcloud.com/davemalkoff/knx-1070-traffic-sounder

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  2. KCBS is the character Malcolm Crowe in "The Sixth Sense".

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  3. KCBSGO is terrible radio.

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  4. I remember when KGO and KCBS were competing in the morning and afternoon news. It was either the fun news approach ( fun, but great anchors and reporters), or the gray suits ( eh…kinda fun, but just the facts, ma’am). Usually, Dunbar and Wygant were my choice. But it was great to have a choice. Until deregulation arrived and corporate idiots arrived to kill local radio.

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  5. KCBS is getting worse sounding than fingernails on a chalkboard.

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  6. Pat Thurston, at least IMO, is not at all what she was on KGO (where she thinks she still works!!). I think it's accurate to say that she has not - and maybe cannot - adjust from a talk host to a news anchor. I will not listen when she is on the air....

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  7. What the station needs now is a catchy jingle for erectile dysfunction. Pure profit$. Can that be any worse than the Kars 4 Kids Krap “now accepting stocks, bonds, land, precious stones, real estate, airline miles, and gift certificates!” Such a scam, just so we can hear about “bad traffic on the Nimitz”.

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  8. Pat is on kcbs now on Sunday. Not a terrible listen and I do credit them for doing a live-line interview type show on a day people don't normally tune in. I can't blame her for wanting to keep her union dues /pension contribution going

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  9. Radio will soon be irrelevant after several companies who make hybrid cars announced they will no longer have AM radio in their models. This was inevitable but sad because most radio listeners are driving their cars. The combination of deregulation and then 5 years later, the emergence of social media have been 1-2 knockout punches. They have knocked to the canvas a cherished Anerican institution that is over 100 years old. Now ego-driven nit wits who blog or do webcasts fashion themselves as journalists and brag about all of their “ followers and likes.” It’s hard to know whether to laugh or cry at such annoying nonsense. Is it any wonder that we are now a country of attention challenged fools?

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