Cume Persons identifies the estimated number of different people who listened to a station for a minimum of five minutes in a quarter-hour within a reported daypart. No matter how long the listening occurred, each person is counted only once. Cume is also referred to as unduplicated audience, reach or circulation.
Both Bay Area all-sports outlets had a tough July, especially KNBR. It shows a market which by and large REJECTED the sports talkers.
KGO: another rough month and KCBS? Your FLAILING AWAY is given proper due by people who also REJECT your current INEPT leadership and wanton disregard for news-gathering.
KGO needs to go back to news talk! The hate Trump all day every day is not working!
ReplyDeleteEither that,or john rothmann is going to be forced to work full time with Don from Salians as a co host,ooh boy🙄
DeleteWhat a stupid idea. KCBS does the news okay and bankrupt KGO/Cumulus could never compete with that as news costs big $$$ to do.
DeleteWow. Just. Wow. How does a formerly #1 radio station that sits in the middle of the dial fall to dead last. Pathetic.
DeleteAnd KOIT is at #1. Isnt that the musak station that plays at the dentist office.
What difference does it make if anybody hates trump. The guy is a one man self destruction machine and absolutely worthless.as a politician. Hosts just call the shots as they are.
DeleteKQED's dominance is just astounding. An 8 share! Even admittedly troubled KCBS still pulls in closely at #2. Amazing to see old KPFA with a 50k signal can't even register an audience! They clearly can't even scrape away a bit of the news audience of KQED, even small signal KALW is able to pull a half share of the news audience. Frankly KGO pulling above a one share for a change probably made them happy,, but when you consider they once made KQED's numbers look small, it's pretty sad. KSFO, still pulling around a 2.0 share. It never moves up or down much. That's the share of the audience that is MAGA in the Bay Area and so they don't have to do much to hold onto that audience.
ReplyDeleteKGO, KCBS, KQED, numbers for all look problematic. Especially KQED, which hasn't reached its prior numbers last spring, even now. Here's my main question though, possibly related: I wonder if any of these stations , or even any station in the entire Bay Area, including both radio or tv, will a single one of these stations ever utter the word "inflation" in the same sentence with the phases "ERC" or "PPP" ?
ReplyDeleteCan't be called an "All Sports Talk" Radio Station if your hosts don't take calls or talk to the fans. Only guy who does is Bill Laskey and he doesn't sugar coat things after a Giants loss. It's time that the Morning Show Frat Boys (Murphy and Paulie Mac), Papa or Lund, Tolbert AND for the love of God Mr. Creepy Frank Paul and his "I love hitting on young females!" need to be fired ASAP. KNBR has to be hemorraging money and can't sustain this business model.
ReplyDeleteFor those of us who don't know what CUME means.
ReplyDeleteI just looked this up.
"CUME PERSONS"
"The total number of different persons
who tune to a radio station during the
course of a daypart for at least five
minutes."
5 Minutes of KGO... Hardly enough time to hear Doug Andrews give us the rundown of all the places where financially unsophisticated seniors can attend his Laser Fund--Universal LIfe insurance sales pitch with the huge sales commissions coming "right off the top".
Line up folks...pay no taxes, except when you immediately cash in ALL your 401k, IRA, and Roth accounts so you can purchase Doug's "Fleece-O-Rama Laser Fund"
How do they know when I listen to KGO Radio in my car or at home ??
DeleteRe: 8:22 AM above, how do they know what station is being listened to?
DeleteNobody knows if you are listening to the radio. The rating service samples a few listeners and use that to derive the overall population's listening patterns. The listeners who are "sampled" voluntarily tell the ratings service which station they listen to & when. I've received several entreaties in the mail from ratings services over the years asking me to participate in their tv and radio ratings service.
And please count Pat Thurstons best friend "Sherod" who she trusts with all of her real estate decisions..Pat's know him/her for six weeks now,but in that time shes taped 30 commericals vouching for the guy..
DeleteWow, the Game's ratings fell off the table. No Warriors, the Giants are lousy, and can't wait for football I guess.
ReplyDeleteKNBR is #6 in the market for July with Radio Online at 3.3
ReplyDeleteWith The Game, KGMZ barely registering a pulse at .02. Granted July and August is vacation time for many so some ratings decline is expected
GO KQED!
If they're using PP meters to record what people are listening to, then it stands to reason the talk/news stations are not being played in offices and warehouses
ReplyDeleteCounting radio stations being played at doctor's offices is ridiculous. Nobody is really listening.
DeletePeculiar business model to take a powerhouse radio station, gut it like a frog in a science class and commoditize it to ruin the best product in the industry. I am sure the partners gave themselves handsome bonuses for the cost savings of not having to pay talent. RIP KGO.
ReplyDeleteAll sports radio had a chance to be something special when WFAN pioneered the format in 1987. Instead, they went the low road, hiring forever jocks and screamers with little broadcast training and little regard or respect for the profession. Most of these nimrods somehow think they’re ‘entertaining.’ They’re mostly a collection of dysfunctional egotists who bray about how much they know while cracking embarrassing juvenile jokes in an attempt gain attention. The only regulars who ever call in are even worse. Most pollute the airwaves with their childlike observations and embarrassingly stupid questions. With rare exception, all-sports radio today is a wasteland featuring noisemakers who sound as if they were recruited off the bar stools of some shoddy little sports bar. The only ones who have a shred of credibility are Tolbert and Papa on KNBR, along with Damon Bruce on the game. But even they make an effort to appeal to the lowest
ReplyDeletecommon denominator. All sports radio is mostly Junk food for the mind.
junk food for the mind implies it's a guilty pleasurable experience. Junk food tastes great! (some of it) ... but sports talk radio today is just junk. j-u-n-k junk. Totally unlistenable in so many ways.
ReplyDeleteit's all yadda yadda yadda with these yea yea yea right yea yea ! constant chirping while someone else is talking ,all these sports shows.just listen to those morning chirpers .
ReplyDeleteI liked KNBR a lot better when they took calls and spoke to/with the people. They need a bit of local flavor. Gary and Ralph were great with that, though a bit long in the tooth with some callers. I think that type of engagement is needed otherwise you could just listen to random sports podcasts.
ReplyDeleteWell it looks like KGO will be stirring the pot before long. I'm not sure what management might do, but as a listener i know exactly what I hear:
ReplyDeleteNikki is a verbal acrobat with a razor wit. Her voice moves with great speed and pitch changes. So much in fact that I soon spin the dial because my ears are swamped.
Thompson: hilarious, witty, smart - like Johnny Carson with news insights.
Pat: passionate, brilliant and on the money. Too bad i have to turn the dial after her inevitable screeching and ranting spells.
Rothmann: A great guy who is dead on with the truth of what he speaks. He has a serious rut problem or tick with the constant repetition of the phone number and his endless self pimping. "I have a full board, hundreds of emails, what do you think? 415...80 80 810 (dramatic fade on the 810). astounding! I worked with Richard Nixon". etc,etc. Corny non-jokes. Stiff and retro. Dial spinning time.
Chris Merrill: His schtick is a little wearing, doesn't give it to the a-hole callers otherwise ok as a background listen.
Weekends: unlistenable dreck, I want a weekend, not a lecture on money.