Wednesday, May 11, 2022

Scott Warren Has to Make Move at KPIX; Julie Haener Mulls Future at Ratings-Challenged KTVU; "Murph and Mac" Market Share Drop 30% on KNBR; Wednesday Open

MY PIX spies tell me new GM, Scott Warren, knows he has to be creative and get the local CBS albatross on some cohesive level and make things happen.

RUMOR that has legs: Warren looking at a Bay Area senior anchor that has one leg out the door. Hint: Think across the bay.

Speaking of Julie Haener, she's been telling friends that she might be ready to get out of KTVU --whether that means retirement (I doubt that) or a new change of scenery is anyone's guess but Haener is clearly missing her TV buds, Frank Somerville, (still, yes) and Mark Ibanez.

She'also under contract at The Firm for another few years but no contract is firm these days unless you have a personal services contract (Haener does but there's several out clauses) --she could leave and Fox could negotiate a buyout. There's no rope on Haener.

*One thing that may be dictating the possible Haener (and KTVU too) move: the continued ratings FREEFALL that is hitting the Fox O and O. It began in the Feb. 22 Sweeps and has since become an issue. The personnel changeover (with Somerville and Ibanez gone now) and overall KTVU's dismal numbers that continue to plague Fox2.

The ratings were already dropping before the Somerville drama and Ibanez retirement and now are in total crater mode.

*Maybe taste does count: the woeful KNBR "Morning Show" has seen a market-share DROP to a record low. The "Murph and Mac" dreck (6-10 AM) has taken a 30% HIT and is now #18 in overall Bay Area radio market share and THOSE NUMBERS don't lie.

Trouble at Thee Sports Bleeder.

35 comments:

  1. No Murph, you need to talk even more baseball. Just keep ramming the GIants down the listener's throats - they'll love it!

    ReplyDelete
  2. Why has it dropped so badly, Rich, simply put... it's immature sports talk radio. Murphy carries the show and Macless throws in a comment every now and again. He brings NOTHING to the show.

    ReplyDelete
  3. How about Haener and Ibanez to KPIX...we can only dream.

    ReplyDelete
  4. Rich, do you think that if KNBR started taking calls that it would help the ratings? The listeners aren't engaged so they don't care about just listening. Listeners want to chime in and have their say.

    ReplyDelete
    Replies
    1. Exactly right. We live in a social media world now where everyone spews their takes on reddit, facebook, twitter, etc..., plus live chat functionality with most sports podcasts. Not taking calls from listeners has accelerated their departure to team and sports-specific podcasts. If all you care about are the Giants, why would you listen to hours of Warriors chatter?

      Delete
    2. It would be ok to talk a few callers but just not the same callers every day.

      Delete
  5. Are Charley and Humphrey available?

    ReplyDelete
  6. No one will hire Murph or Mac when they are fired. Could you imagine them sending a sample clip of their morning show to a real sports radio station.

    ReplyDelete
  7. Murph and Mac suck. Juvenile show for quasi-sports fans. Pure junk.

    ReplyDelete
  8. Highly doubtful that Warren does anything to earth shattering at KPIX. He's a first time GM. Not gonna want to make waves. Unfortunately he's also stuck with the tragic Neerman morning show new hires for the next 3 years. So that's that.

    ReplyDelete
  9. Pat mentioning that Mr. C in Heaven passed away on Sunday. Great great caller to KNBR over the years.

    ReplyDelete
    Replies
    1. That was always an interesting assumption ... the "in heaven" part, that is ...

      Delete
  10. Local radio is juvenile, with stupid sound effects and shouting 24/7. No one calls in. No interaction. All the topics are about covid, racism, gender issues, Trump. I just listen to classical now. Never going back.

    ReplyDelete
    Replies
    1. Your demographic isn't exactly in demand. Bye!

      Delete
  11. IMO Murph carrie the show. Mac says nothing and plays lame sound clips. A change needs to happen. If they keep Mac. they will be 50th in the market, if there are even that many stations

    ReplyDelete
  12. Any word on KCBS Rebecca Corral? She's been off the air for weeks now.

    ReplyDelete
  13. Frank on air incident and drunk behavior really hurt KTVU high ratings and once trusted news, now hard to trust. Mike is not a bad anchor for prime time, Andre is better, more confident reporting the news. It just a waste putting Andre Mornings on 2 just like asking him to leave the station with no prime time spot.

    ReplyDelete
  14. Bay Area radio is rubbish! I only listen to KCSM, KDFC and KQED. Sometimes KCBS just to laugh at the 5 minute commercial breaks and how badly that station is run.

    ReplyDelete
  15. Murph and Mac have had their run. Their show has basically been the same for like 16, 17 yrs. Not sure if people might be tuning them out or if they're just ready for a change in the morning hours on KNBR

    ReplyDelete
  16. KPIX is awful with Ryan Yamamoto as co-anchor and Vern Glenn as sports anchor. I do like Sara Donchey.

    ReplyDelete
  17. Bring back Mac & Mutley.

    ReplyDelete
  18. Scott Warren is a good guy with vision. Happy to see him stepping into this role.

    ReplyDelete
  19. Murph and Mac constantly turn me away by doing 2 things.

    1. Not taking sports.

    2. Their political comments.

    They turn me to KSFO often.

    ReplyDelete
  20. I like julie. She's pleasant to look at, but do not see her as a huge deal. Mibach is also meh.

    ReplyDelete
  21. Syndicated national show would be far superior to lame Murphy and boring Mac.

    ReplyDelete
  22. I stopped listening to KNBR when the pandemic hit. I was getting really tired of 3 people talking over one another trying to make THEIR point heard. I am back to commuting 4 hours a day and no longer can stomach KNBR, period. Give me Sirius and all the offerings on sports from KNOWLEDGEABLE hosts. Not stoners and their bud. By the was, Liz Cook rocks.

    ReplyDelete
  23. Poor Murph and Crap.

    ReplyDelete
  24. KNBR never regain the magic it had with Frank Dill and Mike Cleary.
    Steve McPartland was dud, and a forgettable run with someone before Murph who was partnered with (I forgot his name).

    ReplyDelete
  25. Murph and useless Mac, I wish would shut up about pot smoking habits , we do not care

    ReplyDelete
  26. Tim Liotta preceded Paulie.

    ReplyDelete
  27. I like Smurf and Mook! Just wish they weren't such homers

    ReplyDelete
  28. Im not very good at math but If Damon Bruce lost 40% market share would that leave him with 6 listeners?

    ReplyDelete